How to :: Start a Food Blog and Babysit the Sourdough Starter

Fresh Bread... |styling: ockstyle | photo: ©Алексей Трясков

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It was one of those March days when the sun shines hot and the wind blows cold: when it is summer in the light, and winter in the shade. ~Charles Dickens (ecosalon.com | quotes-on-spring)

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In the only city in the world (we think) with such a meticulous dedication to artisanal bread... Love Your Sourdough Starter? In Stockholm, You Can Hire A Sitter For It : The Salt via NPR

How to...

How To Start A Food Blog A comprehensive, step-by-step guide on starting and growing a successful food blog... via startablog123.com

Like any kind of introspection, the task of boiling one’s essence down to a simple statement and/or ideal can be remarkably difficult... 5 Reasons A Brand Story Is Your Most Valuable Marketing Tool via momentology

If you can’t create a compelling experience, it doesn’t really matter what your content strategy is... Content Marketers Need to Act Like Publishers via hbr.org

Social Media


Every social channel has its own distinguishing features... How to Build Your Personal Brand with the Right Social Media Channel via delightfulcommunications.com

Less is more... Why You Should Post More and Interact Less on Social Media via Inc.com

Using a blog to tell a story that you can control can be an effective way to have your news and views shared... How to Write a Blog Post in Just 30 Minutes via entrepreneur.com

Food for thought


If a company wants customers to buy its products, it must make products customers want to buy... No amount of 'free from' labelling will make processed food good for you | Marion Nestle | Opinion via The Guardian

Either a dish was memorable and therefore I could write about it, or my mind was a complete blank, and I could write about that instead... What makes a meal really memorable? via theguardian.com

It has become an industry truism that consumers say they want healthy choices, but their purchase and exercise habits say otherwise... A new way to navigate healthy: How to capture today's healthy consumer via SmartBlogs

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The digest on what's happening in the food community is a constant work in progress, with notes of gourmet travelers, on cooking, styling, taking pictures, writing and blogging about it. (Not necessarily in this order!)
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