Thursday, 5 March 2009

Marketing to the Ethical Carnivore a Bold Venture

Entertaining from NJ.com
When Stephen McDonnell decided to get into business for himself, the former hippie-vegetarian-macrobiotic-granola-eater made an unusual choice: He bought a smokehouse. ...
... Today Applegate Farms is pioneering the "friendly carnivorism" niche with low-fat, organic, nitrate-free offerings sourced from 300 family farms. The company has even launched a program to bring healthful snacks to kindergartners near its New Jersey headquarters. Stephen McDonnell was the worst vegetarian ever. He had spent every Sunday night of his Atomic Age childhood in Peapack feasting on Sunday roasts, but ...
Full Story: Building a better hot dog; by Vicki Hyman




LIFESTYLE ESSENTIALS: Clarins > Organic > Mix >

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