Tug of War in Food Marketing to Children


The Federal Trade Commission issued a report detailing the pervasiveness of food marketing to children, and a coalition of food companies responded with its own report arguing they had made progress on the issue. The F.T.C.’s report was conducted as part of a Congressional inquiry into rising childhood obesity rates. The F.T.C.’s report was conducted as part of a Congressional inquiry into rising childhood obesity rates. It found that food companies had spent $1.6 billion to market their products to children and teenagers in 2006.

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